Iacocca: Start with the way it should look.

Sinatra: Well, first of all, I’d want it to look simple. I like a clean look. Because I believe that a lot of chrome looks dated. I think things are getting cleaner and simpler looking and that’s how it should be. Iacocca: Agreed. That’s why we tried to keep the Imperial as uncluttered as possible. Sinatra: It looks rich, Lee. And the shapeit’s very clean. Iacocca: It’s what we call slippery. Sinatra: Slippery? Iacocca: Slips through the air. In the wind tunnel they give it a number they call a drag coefficient. Tells you how aerodynamic the car is the lower the number, the better. Sinatra: Well, you’ve come out of the wind tunnel with a very elegant looking automobile. Iacocca: What pleases me more is that the styling actually helps the car perform the way you need a car to perform these days. Sinatra: Fine, but what about the things I can’t see? What about engineering? You guys had a big reputation for engineering. Iacocca: I believe we’re still ahead. But engineering a car has changed radically in the last ten years. Sinatra: Come on, Lee, this country can put a. man on the moon, but we can’t build an automobile right. Where’s our technology when it comes to things we use every day? Iacocca: I hear you. But I’ve been in this business a lot of years and when I look at the new Imperial, I see an electronic marvel. Sinatra: An electronic marvel? What does that mean? Iacocca: Okay. You mention 1981 Imperial. Size and price: comparable to Cadillac Eldorado and Continental Mark VI. Use these estimates for comparison. Your mileage may vary depending on speed, weather and trip length. Actual highway mileage will probably be less. California sets. Lower. The space program, our electronics division down in Huntsville, Alabama, was a prime contractor on the Redstone missile and the Saturn Apollo program. We’re an industry leader in automotive electronics, going back to electronic ignition. There are several hundred electronics experts down there in Huntsville and after we switched them from space work to commercial work, the Imperial is one of the things they went to work on.